The Cuvee Chocolat Shop by Delia Bertato Promises to Cure All Ailments
Marissa Brassfield — March 6, 2011 — Lifestyle
References: behance.net & behance.net
For some, chocolate is a panacea, and the Cuvee Chocolat shop by Delia Bertato is a concept that plays on that very theme. The shop features a pharmacy, intensive-care unit lounge and a first-aid vending machine to deliver curative chocolate products divided into diseases like Stress, Heartbreak, Beauty, Bodycare, Inhibition and Low Battery.
These mock-ups for the concept Cuvee Chocolat Shop by Delia Bertato illustrate how this pharmacy-inspired boutique will play up its medical connotations. Stark-white walls and glass panels emulate the clinical nature of a hospital, while vibrant neon-lit columns and linear floor decals steer customers to color-coordinated products.
The intensive-care unit at the Cuvee Chocolat Shop by Delia Bertato is the area that inspires me most, however. This lounge, meant as a space for customers to relax and eat chocolate, features egg-shaped seats, domed overhead lights and the same stark-white aesthetic featured in the other rooms.
These mock-ups for the concept Cuvee Chocolat Shop by Delia Bertato illustrate how this pharmacy-inspired boutique will play up its medical connotations. Stark-white walls and glass panels emulate the clinical nature of a hospital, while vibrant neon-lit columns and linear floor decals steer customers to color-coordinated products.
The intensive-care unit at the Cuvee Chocolat Shop by Delia Bertato is the area that inspires me most, however. This lounge, meant as a space for customers to relax and eat chocolate, features egg-shaped seats, domed overhead lights and the same stark-white aesthetic featured in the other rooms.
Trend Themes
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Chocolate Pharmacies — Opportunity to create unique and themed chocolate shops that cater to specific customer needs and desires.
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Medical-inspired Boutiques — Disruptive innovation opportunity to combine medical aesthetics with retail spaces, providing customers with unique and immersive experiences.
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Intensive-care Lounge — Innovation opportunity to create relaxation spaces within retail establishments, allowing customers to unwind while enjoying products.
Industry Implications
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Confectionery — Potential for confectionery companies to explore specialized chocolate products targeting specific ailments or conditions.
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Retail — Opportunity for retailers to experiment with themed and experiential stores that engage customers on a deeper level.
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Hospitality — Innovation opportunity for hotels or resorts to incorporate chocolate-centric relaxation spaces, providing guests with unique experiences and amenities.
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