The Cushnie et Ochs Fall 2011 Campaign is Simple & Sensual
References: cushnieetochs & fashiongonerogue
The Cushnie et Ochs Fall 2011 campaign features body-hugging silhouettes. The palette for this collection is mostly neutrals of black, beige and white. What makes this collection unique is the brand's use of geometric cutouts -- the collection relies heavily on diagonal patterns and free-flowing fabrics. Models Ranya, Anne Sophie and Lydia manage to portray indigenous persons in this desert-styled shoot, complete with slicked hair adorned with a single feather. Additionally, one outfit is shot sans model, with a cross acting as the wearer.
The images for the lookbook are mostly monochromatic, although some are shot in color with a deep yellow filter. The catalog was shot by Hugh Lippe and styled by Keegan Singh in Cushnie et Ochs' latest styles.
The images for the lookbook are mostly monochromatic, although some are shot in color with a deep yellow filter. The catalog was shot by Hugh Lippe and styled by Keegan Singh in Cushnie et Ochs' latest styles.
Trend Themes
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Body-hugging Silhouettes — Opportunity for disruptive innovation in the fashion industry with the development of new materials and technologies to create form-fitting and comfortable clothing.
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Geometric Cutouts — Opportunity for disruptive innovation in the fashion industry by integrating laser cutting technology to create intricate and unique designs.
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Monochromatic Lookbook — Opportunity for disruptive innovation in the photography industry by exploring different techniques and filters to create visually striking monochromatic images.
Industry Implications
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Fashion — Opportunity for disruptive innovation by incorporating indigenous-inspired designs and materials into mainstream fashion collections.
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Textile — Opportunity for disruptive innovation by developing new fabrics that offer both stretch and breathability for body-hugging silhouettes.
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Photography — Opportunity for disruptive innovation by experimenting with various filters and editing techniques to achieve unique and visually appealing monochromatic images.
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