Of the prints used in the Comme des Garcons Spring/Summer 2011 collection, skulls are the most prevalent. Skull-covered shirts, shorts and and even what appear to be skirts and dresses were worn down the runway.
Implications - This fashion wear takes Gothic, subculture trends and incorporates them into high-fashion designs. Other industries can benefit from this by considering what cultural niches are being ignored in their products or designs and how to exploit this to their advantage. The most beneficial ideas can come from social areas that are immediately available to all companies.