The Coiff Your Success Magazine Campaign Showcases Creative Styles

By: Meghan Young - Published: Feb 19, 2013 • References: & ibelieveinadv
At first, the Coiff Your Success Magazine ad campaign may look like one of many editorials that have gone down the artistic route by featuring sketches on top of model portraits. Although that might not be that far off, the sketches are actually dramatic depictions of hairstyles, which is exactly what this European publication focuses on.

Conceived and executed by Komet, an ad agency based in Switzerland, the Coiff Your Success Magazine ad campaign was art directed by Roland Zenger and Joël Weber with creative direction by Thom Pfister. Shot by a host of photographers (Julia Saner, Alex Anderfuhren, Marc Asekhame, Jonas Weibel and Sam Konrad), the print ads were artistically rendered by illustrator Zora Gauch and graphic designer Natalia Funariu. Stats for Dramatically Artistic Hair Ads Trending: Older & Buzzing
Research: 7,917 clicks in 169 w
Interest: 2.2 minutes
Concept: Coiff Your Success Magazine
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: artistic veggie ads, dramatically dewy ads, and melodious visitor campaigns.