Clariant Advanced Denim Uses Green Processes to Dye Their Pants

By: Sarah Moore - Published: • References: advanceddenim.clariant & gizmag
A good pair of jeans is an article of clothing that almost everyone can attest to have hanging in their closet and the Clariant Advanced Denim process has created a method to to dye those jeans in a more environmentally friendly way.

The traditional use of indigo dyes to color denim is an extremely wasteful procedure and it is estimated that it takes almost 9,500 liters of water and about a pound of chemicals to produce a single pair of jeans. Clariant, however, has come up with a process that uses a new combination of liquid sulfur dyes that they claim reduces water consumption by 92 per cent and cuts the energy use 30 per cent.

Their process will be exciting news for those who want to know that their blue jeans have been produced in a green manner. Stats for Eco-Friendly Jeans Trending: Older & Mild
Traction: 1,809 clicks in 130 w
Interest: > 3 minutes
Concept: Clariant Advanced Denim
Related: 86 examples / 66 photos
Segment: Neutral, 12-55+
Comparison Set: 31 similar articles, including: 44 denim-on-denim looks, hippie-inspired jean tutorials, and denim dummy ads.