Christian Brylle & Freja Beha Erichsen pay homage to the icons of days gone by, transforming themselves into the hippie culture's most influential couple in this spread.

Christian Brylle & Freja Beha Erichsen have been reincarnated as legendary photographer Robert Mapplethorpe and musical icon Patti Smith for VMAN magazine. Brylle, who also served as the shoot's photographer, boasts double artistic ability with his model/photographer status.

Implications - Consumers are looking for classic styles that they are familiar with. Aspects of these older designs evoke nostalgia in the customer and create an emotional connection to the product. Companies looking to widen their audience could integrate retro aesthetics into their items in order to attract more buyers through creating a deeper customer relationship.