Chichia London has designed a fabulous line of African-inspired clothing that features a vibrant contemporary twist. The clothing is made using traditional printed fabrics known as Khangas. Chichia London has designed this set of clothing particularly for women, and the styles are extremely feminine and flirty, but also casual and comfortable.
Chichia London infuses the clothing with diverse patterns, prints and plenty of bright colors including yellow, blue, pink and red. The clothing is very versatile and can be worn layered on top of one another or on its own to create a standout look. For every garment of clothing sold, one dollar is donated to educating young girls in Tanzania.
Implications - Businesses that devote their efforts to creating products that benefit a social cause will likely appeal to consumers hoping to make a difference in the world. Businesses that portray themselves as a compassionate and a genuine organization will create a respectable and positive reputation.
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Concept: Chichia London
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Segment: Females, 18-55+
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Edgy Tanzanian Prints
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