The Chanel Fall 2011 Couture highlights suits, skirts and dresses that truly look tailor-made and perfect for a classy night out. A focus on greys, blacks and punches of purple reinforces Chanel's classic appeal; as always, this Chanel collection is simply stunning.
Implications - Chanel is a fashion brand that has transcended its initial industry, positioning itself as a general lifestyle brand. That being said, the company now has the freedom to extend into other industries with high likelihood of being well received. Companies looking to achieve the same should emphasize their brand identity, opening the doors for a future of instant recognition.