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ADDMINIMAL's Naughty Campaign Against Chalga in Bulgaria

By: Marissa Brassfield - Published: • References: addminimal & behance.net
This provocative protest photo set by ADDMINIMAL represents a backlash on pop culture and specifically the chalga culture in Bulgaria.

In Bulgaria, the term ‘chalga’ is used to refer to the pop folk culture that originally brought together a number of gypsy and flamenco traditions but has since expanded to include rap, hip-hop and global pop culture.

To ADDMINIMAL, chalga is for the masses and is a retrogressive form of cultural expression. Judging from the typography stickers and concise captions that accompany these provocative photos, their position that chalga sucks is made abundantly clear. Stats for Pop Culture Protests Trending: Older & Average
Traction: 35,288 clicks in 283 w
Interest: 4 minutes
Concept: Pop Culture Protests
Related: 85 examples / 65 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: rebelling against photoshop, anti-anorexia art, and 25 pop culture controversies.