This provocative protest photo set by ADDMINIMAL represents a backlash on pop culture and specifically the chalga culture in Bulgaria.
In Bulgaria, the term ‘chalga’ is used to refer to the pop folk culture that originally brought together a number of gypsy and flamenco traditions but has since expanded to include rap, hip-hop and global pop culture.
To ADDMINIMAL, chalga is for the masses and is a retrogressive form of cultural expression. Judging from the typography stickers and concise captions that accompany these provocative photos, their position that chalga sucks is made abundantly clear.
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