The Celine Ad Campaign for Spring Summer 2010

By: Marissa Liu - Published: Feb 24, 2010 • References: r1ma.blogspot
With new creative director Phoebe Philo firmly in place, French luxury fashion house Céline can now focus on more pressing matters--like how best to highlight their extremely wearable Spring/Summer 2010 collection. And as the Céline ad campaign for this season shows, they have decided to go the headless direction.

The Céline ad campaign shows the full torsos of models wearing some of the label's most coveted khaki and tan pieces with lovely leather detail from the Spring/Summer 2010 collection, but the images are cropped at the neck. Was this done so that customers could imagine themselves in the clothes instead of being transported into a fantasy? Stats for Faceless Neutral Fashion Trending: Older & Average
Research: 10,099 clicks in 325 w
Interest: 4 minutes
Concept: Celine Ad Campaign
Related: 88 examples / 68 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: tousled pictorials, translucent mini dresses, and slinky silver minis.