Superstar

The Calibre Fall/Winter 2012 Campaign Fuses Style and Humour

By: Jana Pijak - Published: • References: calibre.au & thefashionisto
The Calibre Fall/Winter 2012 ad campaign stars models James O’Halloran and Luke Cook. Captured by the lens of fashion photographer Jordan Graham, the duo pose against an elevator backdrop, posing along with a series of fun and quirky props.

From vibrant balloons and various sweets to pizzas and even crutches, James and Luke shine in this sharply dressed advertorial spread. Clad in a multitude of sleek suited separates, sharp shirts and clean-cut coats, the guys rock menswear ensembles fit for any fashion-conscious gentleman.

Making use of fun props, the guys infuse humour into this seriously debonair editorial. Exuding personality, character and an undeniable fashion flair, the Calibre Fall/Winter 2012 ad campaign fuses strength with effortlessly elegant styling that comes with ease.

From fitted suits to pleated trousers, this in-elvator advertorial is sharply dressed. Stats for Prop-Wielding Elevator Ads Trending: Older & Mild
Traction: 2,634 clicks in 138 w
Interest: 4 minutes
Concept: Calibre Fall/Winter 2012
Related: 103 examples / 79 photos
Segment: Males, 18-55
Comparison Set: 38 similar articles, including: cloned model campaigns, high school yearbook campaigns, and debonair suiting campaigns.