The Brixton 2013 Spring/Summer Collection is Carefree
Katie Pagnotta — February 21, 2013 — Fashion
The Brixton 2013 Spring/Summer streetwear lookbook comes in the form of a playful vintage-inspired video. Brixton is a contemporary label that focuses on fit and fine details. The company decided to join in on the video lookbook craze and busted out a rad reincarnation of its collection.
The carefree and calming video follows a group of young men as they cruise the streets. Each handsome lad is decked out in Brixton duds. Their voyages take them to the beach, a local skate spot and a funky dance party. The music in the background is old school, upbeat and brings the video to life.
The Brixton 2013 Spring/Summer video lookbook is a journey into youth and the trials of young adulthood.
The carefree and calming video follows a group of young men as they cruise the streets. Each handsome lad is decked out in Brixton duds. Their voyages take them to the beach, a local skate spot and a funky dance party. The music in the background is old school, upbeat and brings the video to life.
The Brixton 2013 Spring/Summer video lookbook is a journey into youth and the trials of young adulthood.
Trend Themes
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Vintage-inspired Video Lookbooks — Opportunity for fashion brands to showcase their collections in an innovative and playful way through vintage-inspired video lookbooks.
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Youth-centric Marketing — Opportunity for brands to target youth through carefree and youthful video campaigns.
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Tailored Streetwear — Opportunity for brands to offer contemporary streetwear with a focus on fit and fine details.
Industry Implications
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Fashion Industry — Fashion brands can utilize vintage-inspired video lookbooks to showcase their collections in a unique way.
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Marketing Industry — Marketing agencies can explore youth-centric marketing campaigns through video to target younger demographics.
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Streetwear Industry — Streetwear brands can differentiate in the market with a focus on fit and fine details in their designs.
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