British clothing brand Boxfresh and mini car-maker Smart have teamed up to create what could potentially be the hippest Smart Car on the planet. The Boxfresh Smart Car was designed by the creatives at Boxfresh using the Smart BARBUS tailor-made service.
The resulting Boxfresh Smart Car has a gunmetal gray paint job and features the Boxfresh logo on both the interior and exterior. The recent collaboration shows that Smart may be trying to appeal to younger drivers who are looking to save money and help the world out at the same time by driving smaller and more fuel-efficient cars. While I am unsure of who Smart's target demographic is, I know that I am now mildly interest in their teeny-tiny cars thanks to the Boxfresh Smart Car. Check it out here and good luck resisting its charms. It's the paint job that will get ya.
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Concept: Boxfresh Smart Car
Related: 88 examples / 68 photos
Segment: Males, 12-55
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