Japanese designers have created Bottleware by Nendo for Coca-Cola, a new dishware line comprised of old, recycled pop bottles. The dishware resembles the Coca-Cola branded bottles with its green tint and pebbled aesthetic. There are five pieces to the Bottleware collection, a series of wide brimmed glasses for drinking to display work.
The Japanese designer Nendo takes the old pop bottles and crushes them down into little pieces. This allows the brand to melt the pieces and mold them into any shape its desires. This eco-friendly branding is a great way to reduce the extensive amount of waste developed from the Coca-Cola brand. By taking old bottle and revamping them, the brand is a beautiful compilation of stunning craftsmanship and design.
Key Themes Behind This Trend
- Sustainable Dishware
- Opportunity to create eco-friendly dishware by repurposing recycled materials.
- Upcycled Products
- Opportunity to transform waste into new products with innovative design and craftsmanship.
- Circular Economy
- Opportunity to contribute to a circular economy model by recycling and reusing materials in product manufacturing.
Where This Applies
- Tableware Industry
- Disruptive innovation opportunity for the tableware industry to embrace eco-friendly manufacturing practices.
- Sustainable Packaging Industry
- Opportunity to explore new ways of repurposing packaging waste into innovative product lines.
- Product Design Industry
- Opportunity for product designers to create unique and environmentally conscious designs by incorporating recycled materials.
