The Bernhard Willhelm Spring/Summer 2013 menswear collection features an over-the-top aesthetic synonymous with the daring designer. Outdoing his previous collections, the designer's eccentric runway presentation was showcased in the heart of the opulent 17th century Palais Brongniart.
Dressed in a mishmash of expressive layered pieces, models sported bright colors, eye-catching patterns and exaggerated silhouettes. With ghostly painted faces and wild locks, the models' beauty looks were juxtaposed against over-the-top ensembles. Shining a light on overt embellishments and ornate decorative details, this visually striking menswear collection dares to embracing all things eccentric. Proving the direct opposite of traditional, the Bernhard Willhelm Spring/Summer 2013 menswear collection leaves a lasting impression on its fashionable fans.
Why This Trend Is Growing
- Exaggerated Silhouettes
- There is an opportunity for designers to create bold and unconventional fashion pieces that challenge traditional silhouettes.
- Over-the-top Aesthetics
- Brands can explore extravagant and eye-catching designs that cater to consumers who seek unique and attention-grabbing fashion.
- Ornate Decorative Details
- There is potential for businesses to incorporate intricate and ornate embellishments into their products, appealing to those who appreciate opulence and luxury.
Industries Being Reshaped
- Fashion Design
- Fashion designers can push boundaries and disrupt the industry by creating unconventional and visually striking collections that challenge traditional norms.
- Beauty and Cosmetics
- Beauty brands can experiment with bold and artistic makeup looks that complement over-the-top fashion styles, providing consumers with unique beauty options.
- Luxury Retail
- Retailers specializing in luxury goods can cater to consumers who desire opulent and ornate fashion pieces by curating collections that showcase exquisite and lavish designs.
