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The Ben N' Jerry's 'Wanna Spoon' Campaign is a Double Entendre

By: Vivian Lau - Published: • References: apps.facebook & fastcocreate
The Ben N' Jerry's 'Wanna Spoon' campaign is a punny marketing effort that encourages old Facebook friends to reconnect and share a froyo with each other.

The app-enabled campaign runs your Facebook profile through an algorithm that matches you up with a friend who has similar personal information as you. 'Likes,' marital status, the number of friends you have, your zodiac sign and more are compared so that you can find your perfect 'spoon' partner. A coupon for froyo is generated that will post with title 'Wanna Spoon?' to your perfect match's Timeline, giving you both an opportunity to catch up over its new Greek Frozen Yogurt line.

So if you're up for the challenge and don't mind potentially (and publicly) asking that-friend-you-met-that-one-time to spoon, you may just meet your new BFF. Stats for Ice Cream Connecting Coupons Trending: Older & Mild
Traction: 984 clicks in 119 w
Interest: 1.6 minutes
Concept: Ben N' Jerry's Wanna Spoon
Related: 83 examples / 64 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: breast milk ice cream, animated bovine branding, and easy diy icy treats.