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The Ben N' Jerry's 'Wanna Spoon' Campaign is a Double Entendre

By: Vivian Lau - Published: • References: apps.facebook and fastcocreate
The Ben N' Jerry's 'Wanna Spoon' campaign is a punny marketing effort that encourages old Facebook friends to reconnect and share a froyo with each other.

The app-enabled campaign runs your Facebook profile through an algorithm that matches you up with a friend who has similar personal information as you. 'Likes,' marital status, the number of friends you have, your zodiac sign and more are compared so that you can find your perfect 'spoon' partner. A coupon for froyo is generated that will post with title 'Wanna Spoon?' to your perfect match's Timeline, giving you both an opportunity to catch up over its new Greek Frozen Yogurt line.

So if you're up for the challenge and don't mind potentially (and publicly) asking that-friend-you-met-that-one-time to spoon, you may just meet your new BFF.