The frame of the Batavus Utility Bike was inspired by a paperclip. Now, a paperclip might not seem like a natural source of inspiration for something that moves, but in this case it worked out quite well.
This cool and functional bike was designed around the base paperclip structure. The Batavus Utility Bike is being produced by VanBerlo design, which specializes in useful and functional creations.
Implications - In today's fast-paced society, individuals are often overwhelmed with hectic schedules and tight deadlines. Such individuals are often the consumers seeking out products or services that will render their lives more simple and convenient. Businesses and companies will benefit by providing consumers with both functional and practical products that can be used on a daily basis to ease the burden of a stressful lifestyle.
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Concept: Batavus Utility Bike
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: plywood bicycle, chainless bicycles, and env bike.
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