What is the trend of pet pool floats?

Innovative pet products targeting social media obsessed pet owners

What is the trend of collaborative branding?

Opportunities for luxury and pet brands to collaborate on high-end pet accessories and products

What is the trend of pet entertainment?

Innovative products that target the increasing demand for ways to entertain pets at home and on social media platforms

What are the implications for the pet industry industry?

Opportunities for pet brands to develop new luxurious pet products to target pet owners who want to include pets in their activities and share the experience on social media

What are the implications for the luxury industry industry?

Luxury brands can expand into high-end pet markets by making partnerships with pet product companies and hold collaborations

What are the implications for the home entertainment industry industry?

Innovative products in the pet entertainment market to target pet owners' desire for more efficient and exciting ways to keep their pets entertained

Pet Pool Floats : bark and funboy

Pet Pool Floats

BARK and FUNBOY Have Released Mini Pool Floats for Pooches

Joey Haar — June 14, 2018 — Lifestyle

References: barkshop & apartmenttherapy

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Dogs are famously loyal companions, and this new collaboration between BARK and FUNBOY lets people's canine friends stay by their side. The companies have teamed up to release a pair of pool floats designed specifically for pooches, giving owners an adorable and Instagram-friendly way to chill at the pool with one's pup.

FUNBOY is a summer apparel company that sells, among other things, stylish pool floats. The BARK and FUNBOY collaboration features slimmed-down versions of two of FUNBOY's most popular products: the Retro Convertible and the Yacht. The doggie versions can be purchased on their own or in tandem with the human-sized floats.

The dog floats have been engineered with puncture-resistant vinyl to keep them intact in the case of sharp nails, and they're safe for dogs weighing up to 70 pounds.

Trend Themes

Pet Pool Floats — Innovative pet products targeting social media obsessed pet owners
Collaborative Branding — Opportunities for luxury and pet brands to collaborate on high-end pet accessories and products
Pet Entertainment — Innovative products that target the increasing demand for ways to entertain pets at home and on social media platforms

Industry Implications

Pet Industry — Opportunities for pet brands to develop new luxurious pet products to target pet owners who want to include pets in their activities and share the experience on social media
Luxury Industry — Luxury brands can expand into high-end pet markets by making partnerships with pet product companies and hold collaborations
Home Entertainment Industry — Innovative products in the pet entertainment market to target pet owners' desire for more efficient and exciting ways to keep their pets entertained

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