Potential

Bagel Protector

By: Gemma Vardon - Published: • References: facebook & facebook
A bagel protector. Is this the best thing since sliced bread? We think so.

Off the back of news that white bread sales have declined and bagel purchasing is on the rise, experts at the New York Bakery Co have developed the first ever bagel protector.

In response to this soaring trend, bagel experts New York Bakery Co commissioned a team of product designers to create the world’s first bagel protector to celebrate the 4th July and make sure bagels stay in the best possible shape whilst on the move. Each protector matches the distinctive round form of a bagel complete with a trademark hole in the middle and includes a wipe clean surface for writing down the chosen filling recipe.

Following in the footsteps of the banana protector, the innovative storage solution is the first of its kind and the perfect upgrade from the traditional lunchbox for school, work or days out. The bagel protectors will initially be offered as an exclusive trial via the New York Bakery Co Facebook page before a larger in-store roll-out is considered for 2013.

Brits are traditionally known for enjoying white loaves, English muffins and crumpets but new research has revealed that the UK is in the grips of a bagel boom as sales of the bread-with-a-hole have nearly doubled in the past year. More Brits are now living the American dream as 209 million bagels are bought each year at the expense of white bread loaves and soft rolls where sales have fallen by two per cent and eight per cent respectively. Enter, the bagel protector...

Bagels are no longer only found on the breakfast table to be toasted and accompanied by smoked salmon or cream cheese as almost half (48 per cent)2 are enjoyed as a modern alternative to the lunchtime sandwich or snack throughout the day. To match these growing mealtime occasions, bagels are now available in a wide variety of savoury flavours including wholemeal, multi-seed and onion.

This increase in bagel eating Brits, at the expense of more traditional breads, is just one example of how American foods are becoming more prominent in the UK diet. Over three quarters (78 per cent of Brits)3 felt their taste in food had been influenced by our neighbours across the pond in the last five years with coffee and a muffin and a hamburger and skinny fries replacing more established British cuisine including tea and scones and fish and chunky chips. Stats for Bagel Protector Trending: Older & Chilly
Traction: 271 clicks in 127 w
Interest: 0.7 minutes
Concept: Bagel Protector
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: $1000 bagel, transparent toaster design, and futuristic bread warmers.