Alex Moser is a master hair dresser from Austria who won that country's prestigious Austrian Hairdressing Award.
Moser, who is affiliated with one of Austria's most exclusive and prestigious styling agencies called "Making Of," won the award in the categories of Press and Avant-Garde.
I don't know what this very quirky and whimsical collection of hair designs is called or how they were created, but their strange beauty cannot be denied.
Implications - Youth consumers are constantly looking for the style that will set them apart from the crowd. Alex Moser's hair design exemplifies this desire to push fashion forward in places that are unfamiliar. Companies can attract this demographic by finding ways to create singular products and experiences.
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Concept: Avant-Garde Hair Designs
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Segment: Females, 18-55
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Avant-Garde Hair Designs
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