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Effortless Rotating Wine Glasses

The Aura Glass Freely Swirls to Blend a Drink’s Aromas & Flavors

— October 7, 2015 — Lifestyle
The Aura Glass is a unique wine vessel that effortlessly rotates itself in order to swirl and blend aromatics and flavors together. The goal for this wine glass is to enhance each consumer's beverage experience by elevating the flavors and overall enjoyment of the wine.

The Aura glass is designed like a long-stemmed wine glass except without the handle. Instead of the stem, this glass has a marble-like ball in the center that acts as the anchoring point. This ball ensures the wine glass is able to roll without spilling.

This vessel will make wines taste better while presenting each beverage in a unique fashion. The glasses are clear to allow each consumer a full view of the liquid contents that continuously swirls around.
Trend Themes
1. Rotating Wine Glasses - The innovative design of rotating wine glasses presents an opportunity for disruptive innovation in the beverage industry by enhancing the flavors and overall enjoyment of wine.
2. Enhanced Beverage Experience - The goal of enhancing the beverage experience through innovative wine glass designs creates a disruptive opportunity in the hospitality and entertainment industry.
3. Unique Presentation - The unique presentation of swirling liquid contents in clear glasses opens up possibilities for disruptive innovation in the glassware and tableware industry.
Industry Implications
1. Beverage - The rotating wine glasses have the potential to disrupt the beverage industry by offering a novel way to enhance the flavors and enjoyment of wines.
2. Hospitality and Entertainment - The innovative design of wine glasses that enhance the beverage experience presents opportunities for disruption in the hospitality and entertainment industry.
3. Glassware and Tableware - The unique presentation of swirling liquid contents in clear glasses provides an opportunity for disruptive innovation in the glassware and tableware industry.
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