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Ashley Madison New York Metro Ad Calls Overweight Women "Scary"

By: Katherine Vong - Published: • References: jezebel & adweek
It's hard to believe that advertising would go so far as this, but to many, the latest Ashley Madison New York Metro ads cross the line -- and then some.

Ashley Madison, the adultery-encouraging dating website, has released two ads that portray overweight women as scary. One of the ads asks the question "Did your wife SCARE you last night?" and go so far as to write "scary" in bloody, horror film-style red letters, followed by an image of an overweight women dressed seductively. The second ad places a big green check mark next to a half-naked "hot" girl while the overweight woman from the previous ad gets a red "X."

As Jezebel points out, the ads relay a clear message, "Your wife, though she's clearly gone to some effort to look sexy and seduce you, is too fat. Solution: adultery." Most people would find this message a terrible one, but according to Ashley Madison's CEO Noel Biderman, the Ashley Madison New York Metro ads were attempts at mimicking real life situations. He also says that while Ashley Madison's service may offend some people, it ultimately satisfies millions. Stats for Offensive Adultery-Promoting Ads Trending: Older & Buzzing
Traction: 12,149 clicks in 146 w
Interest: 2.8 minutes
Concept: Ashley Madison New York Metro
Related: 42 examples / 32 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: big is beautiful, fat male cheerleaders, and dating sites for cheaters.