American Spirit Model Shoots

Ari Cooper by Richard Pier Petit for Vision Agency is Star-Spangled

The Ari Cooper shoot by Richard Pier Petit is a grungy tribute to the American spirit.

Ari Cooper is a hip young thing. The model has a wonderfully grungy look, with beachy waves and a full fringe. With luscious lips anda piercing glare, she looks Kat Denning's cooler younger sister. Pushing forward with her modelling career, Cooper was scooped up by iconic agency Vision. The team hired on Richard Pier Petit to capture her edgy beauty. The shoot has simple composition, but is visually engaging. The model is made divinely laid-back, with waxy tousled hair and all-American girl style. She rocks a star-spangled tank and classic suspenders.

Vision model agency is strong talent source, boasting clients such as Cameron Diaz and Ashton Kutcher. Ari Cooper is a promising up-and-comer with her sweet hipster style. Her spirit is wild 'n free -- just like America.

Grungy Fashion Movement
Opportunity for grunge-inspired fashion lines and accessories to appeal to the younger market.
Retro American Style
Commemorative designs with a vintage American twist could find a hungry consumer market.
Social Media Modelling
Rise of social media influencers and growing importance of user-generated content in advertising drives demand for new modelling talent and differentiated looks.

Where This Applies

Fashion
Fashion industry players could expand their market by creating grunge-inspired clothing lines and commemorative vintage designs.
Photography
Photography professionals could innovate around capturing new, different looks for social media influencers and fashion models.
Social Media
Social media firms could capitalize on the growth of user-generated content by creating influencer-friendly photo and video editing tools.
SCORE
5.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 85%
Freshness 8%

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