When it comes to menswear, there's nothing sexier than casual, laid-back attire that's stylish but not over-the-top, something that the Antony Morato Spring Summer 2012 collection certainly offers.
The Antony Morato Spring Summer 2012 campaign, photographed by Joseph Cardo, features top male model Tobias Sorensen looking stylishly hot in everyday essentials, such as a slick black leather jacket paired with a striped tee, denim and loafers. The entire collection is all about timeless, easy-to-mix wardrobe pieces including printed tees, simple button-ups, jeans and sneakers. The one suit that makes it into the collection is elegantly pinstriped -- a classic suit that every guy should have in his closet.
Creative direction for the Antony Morato Spring Summer 2012 campaign was provided by From AM to PM.
What's Driving This Trend
- Laid-back Attire
- Disruptive innovation opportunity: Creating a line of comfortable yet stylish clothing that can be worn in both casual and formal settings.
- Everyday Essentials
- Disruptive innovation opportunity: Designing a collection of versatile wardrobe staples that can be mixed and matched to create various outfit combinations.
- Timeless Wardrobe Pieces
- Disruptive innovation opportunity: Introducing a line of clothing that focuses on classic styles that never go out of fashion.
Who This Affects Most
- Menswear
- Disruptive innovation opportunity: Developing innovative fabrics and materials that combine comfort and style for men's clothing.
- Fashion Photography
- Disruptive innovation opportunity: Utilizing technology and creative techniques to capture visually striking images that enhance the appeal of clothing collections.
- Creative Direction
- Disruptive innovation opportunity: Implementing data-driven approaches to guide the creative direction of fashion campaigns and explore new and innovative marketing strategies.
