American Apparel Sells Bags-o-Scraps to DIYers
The order form for the American Apparel scrap bags, titled Bag-O-Scraps handily suggests some uses for the fabric such as, “making jewelery or accessories or a card for your grandma.”
Each Bag-O-Scraps comes with five fun and easy scrap projects for folks who like to DIY.
Implications - Consumers are looking for ways to be more active in their fashion choices. Products that allow customers to create their own designs are appealing to those who prefer to be more hands-on with their style. Companies could focus on this do-it-yourself element to appeal to a wider audience.