Wearing black lingerie, slicked back hair and ruby red lipstick, Gill shows off ‘All That Glitters’ for Canadian magazine Flare. The accessories editorial can be seen in the magazine’s February 2010 issue.
Implications - Customers seek out an element of luxury in their everyday products. No longer satisfied with an item that only completes a function, consumers are looking for an aspect of prestige in the purchases they make. Companies could dedicate their strategy towards a more elite perspective in order to attract a wider audience.