The hair appeared to be woven in and out in a checkered pattern and braided downwards to the ends. Some hairdos featured a combination of two color tones to enhance the in-and-out weave. It is definitely a unique hairstyle, and one that can only be expected at the luxurious Alexander McQueen Spring 2011 show.
Implications - Consumers in modern society look for designs that remind them of the past. Products that reference older elements appeal to shoppers who want to be reminded of simpler times. Companies could create more designs like this in order to attract more customers.