The Adidas Megalizer Creates Cool Music as You Move

By: Meghan Young - Published: Mar 31, 2011 • References: creativity-online & whitezine
These new Adidas Megalizer sneakers prove that Nike is finally getting some hot competition on the both the campaign and shoe front. This high-tech shoe is unlike anything on the market right now. Perfect for the breakdancer and the musician, it actually makes sounds as you move.

A collaboration piece with French coder Didier Brun, the Adidas Megalizer sneaker has unique sensors in each shoe that, along with a wireless transmitter, captures the pressure applied to the sensors. The wearer then controls the sounds they make using an interface.

Worn by the French hip hop act Les Twins in a promotional video, the Adidas Megalizer sneaker seems to be a rebuttal to Nike's online film that shows its Free Run+ shoes plugged in and becoming a part of a DJ kit. Stats for Tune-Emitting Shoes Trending: Older & Average
Research: 2,324 clicks in 268 w
Interest: > 3 minutes
Concept: Adidas Megalizer
Related: 59 examples / 45 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: glowing scaly shoes, ocean blue suede sneakers, and psychedelic sneakers.