The Adidas Mega Shuffle website has been launched to target young hip-hop dancers and beatboxers, introducing them to the Adidas Original Mega shoe collection. By bringing these two musical and dance elements together, this site ‘mixer’ not only shows what these kicks are capable of, it also inspires aspiring artists while supporting the arts.
Through the Adidas Mega Shuffle website, visitors can mix their own beatboxing tracks. This is made possible by the functional sole technology embedded in the Mega shoe line, which records every heel, tap and step wearers take. The user then simply uploads that record to create unique music tracks. Combined with sounds of beatboxing star Dharni and moves of four Asian hip-hop dancers, Adidas Mega Shuffle allows visitors to put together some must-see, must-hear hits.
What's Driving This Trend
- Music-infused Footwear
- Opportunity for footwear brands to incorporate audio technology into shoes for unique user experiences.
- Interactive Music Creation
- Potential for technology-driven platforms that allow users to mix and create music tracks using wearable devices.
- Artistic Collaboration
- Possibility for brands to collaborate with artists and dancers to create engaging content and products.
Who This Affects Most
- Footwear
- Disruptive innovation opportunity for footwear brands to explore incorporating audio technology into their product offerings.
- Music Technology
- Opportunity for companies in the music tech industry to develop interactive platforms for music creation using wearable devices.
- Entertainment
- Potential for entertainment companies to collaborate with brands and artists to create immersive experiences combining music, dance, and technology.
