Cloned Kanye Cubs
“Kanye Bear,” a collaborative effort between Takashi Murkami and Kanye West, is one of the most talked-about pieces featured the gallery. Mr. West was in attendance for the opening. Your chance to see the “Kanye Bear” and the rest of the exhibition will last until until October 17th, 2009.
Implications - Consumers are no longer just looking towards popular culture as a form of entertainment. Products featuring a popular figure in the media are appealing to those shoppers who desire a deeper connection to these characters.