Some people are born with a silver spoon in their mouth and some like to pretend they were. Take a look at this snob-inspired cluster which includes winter boots for tires, jewelery mugs, luxury snack foods, anti-aging sheets, luxury liquor dispensers, $8 ice cubes, Marie Antoinette shoes, and luxury condo car elevators.
Implications - Objects that are commonly perceived as "snobby" are seen as such because of their excessive extravagance. When something pricey exists solely for adornment without any function, it is seen as an unnecessary decadence; however, some consumers enjoy these products as they signify financial security. In today's society, money is synonymous with prestige, which is something consumers seek.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 33%
Freshness 8%
