Super Bowl Trends

Gaming Payment Partnerships

EA Sports and Visa Partnered on Its In-Game Rewards for FC Players

EA Sports and Visa announced a multi-year partnership to deliver in-game rewards and branded experiences across 'EA Sports FC' and 'EA Sports College Football.' The EA Sports Visa partnership... MORE

Self-Defence-Inspired Fitness Franchises

The Pack Plans to Expands Its Model Through Franchising

The Pack — a group fitness concept that blends strength training, cardiovascular conditioning, and striking-based self-defence into a single instructor-led class format — has announced its... MORE

Athlete-Branded Outdoor Appliances

Ninja Launched a New Campaign For Upgraded Backyard Cooking

Ninja launched 'Tom Ubgrady,' an outdoor-appliances-focused campaign built around seven-time Super Bowl champion Tom Brady, targeting the large share of U.S. homeowners who have outdoor space but... MORE

Salty Soulmate Ads

Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game

As a follow-up to its Pringleleo Super Bowl ad starring Sabrina Carpenter, Pringles launched Pringlelina: A Love Story. In Pringles' 2026 Big Game ad, Sabrina Carpenter stacked crisps to create a... MORE

Experiential Wellness-Focused Pop-Ups

while on earth™ Partnered with Athletic Brewing Company

while on earth™, a performance wellness brand co-founded by NFL player Christian McCaffrey and CrossFit legends Mat Fraser and Brooke Wells, partnered with the leading non-alcoholic brewer,... MORE

Nostalgic Boy Band Commercials

T-Mobile Tapped Backstreet Boys for the Super Bowl This Year

This year, T-Mobile unveiled its thirteenth consecutive Big Game commercial. The 60-second spot featured the Backstreet Boys performing a reimagined version of their iconic song 'I Want It That... MORE

Top 100 Branding Trends in February

From Valentine's Day Nail Sets to Flavorful Gin Innovations

The February 2026 branding round-up showcases promotional product strategies for categories tied to seasonal events and New Year's resolutions. For instance, Red Bull advocated for consistency in... MORE

Top 100 Marketing Trends in February

From Hybrid Website Editors to Privileged Cookie Campaigns

The February 2026 marketing trends reveal how brands are increasingly blending culture, entertainment, and storytelling to create deeper, more emotionally resonant consumer engagement. In the food... MORE

Extra-Vibrant Soda Packs

Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look

Prebiotic soda brand Poppi launched an exclusive VIBES Party Pack, featuring a fresh, limited-edition look for fan-favorite flavors. This colorful soda variety pack for Walmart shoppers pairs cans... MORE

Game Day Laundry Campaigns

Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl

Dreame has secured a thirty-second commercial during the Super Bowl LX broadcast on NBC to promote its L9 Washer-Dryer Set. This strategic media investment was intended to elevate the brand’s... MORE

Cross-Disciplinary Campaign Films

Levi's 'Behind Every Original' is Supported by 'Backstory'

Levi's has unveiled a new worldwide marketing initiative titled 'Behind Every Original' and at Super Bowl LX, the brand anchored this initiative with an anthem film named 'Backstory.' Levi's... MORE

Chicken Wing Recipe Competitions

BOTA BOX Concludes Its National 'Wing It with Bota' Competition

BOTA BOX has concluded its national 'Wing It with Bota' competition, a promotional event that challenged participants to develop original chicken wing recipes that were specifically intended to be... MORE

Game-Day Score-Inspired Giveaways

It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl

The professional haircare brand It's a 10® executed a conditional promotional giveaway tied to the live scoring of Super Bowl LX. The campaign was structured so that if the total points... MORE

Camera Systems

Sony Hawk-Eye Adds Virtual Measurement To NFL Gameplay

Sony introduced Hawk-Eye to the NFL as a camera-driven virtual measurement system, featuring multiple 8K catwalk-mounted cameras that produce on-screen line-to-gain visuals and feed measurements to... MORE

Agent Platforms

The Crypto.com Founder Launches Personal AI Agents on AI.com

AI.com is a newly launched agent platform introduced by Crypto.com co-founder and CEO Kris Marszalek, featuring user-specific, private AI agents designed to act on behalf of individuals. The... MORE

Musician-Led Beverage Campaigns

poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl

The beverage company poppi chose to broadcast a new advertisement during the Super Bowl and the ad featured musicians Charli xcx and Rachel Sennott. The marketing venture marked the brand's third... MORE

Dedicated Rehydration Days

Liquid I.V. Helps Post-Game Recovery with National Rehydration Day

The hydration supplement company Liquid I.V. is formally establishing a branded observance named National Rehydration Day. Strategically scheduled for February 9th, 2026, this initiative aims to... MORE

10 Post-Big Game Wellness Products

From Personal Meditation Tools to Depuffing Mung Bean Masks

For football fans, especially those who are planning to go all out during the Super Bowl, deliberate post-Big Game rituals for recovery and wellness are essential. This product round-up serves as... MORE

Cologne-Infused Scents

Old Spice's Spice Alchemist Collection Rivals Expensive Colognes

Old Spice's new cologne-infused Spice Alchemist collection is designed to deliver premium, long-lasting scents and odor protection in the form of deodorant, body wash and cologne mists. With unique... MORE

Rogue AI Assistant Ads

The Amazon Alexa+ Big Game Ad Shows the Voice AI's Playful Side

Artificial intelligence is infiltrating virtually every aspect of life and moving right into the home, and while people harbor valid fears about privacy, control and safety with AI assistants, the... MORE

Oral GLP-1 Commercials

The Novo Nordisk Super Bowl Ad Boosts Awareness of the Wegovy Pill

GLP-1 medications aren't just available in the form of injectables, and the first Novo Nordisk Super Bowl ad is airing to bring awareness to the FDA-approved Wegovy pill. In January 2026, Novo... MORE

Creator-Led Skincare Ads

The BYOMA Shorttime Show Celebrates Short Kings and Queens

The BYOMA Shorttime Show is the first TV commercial from barrier-focused skincare brand BYOMA—and its Super Bowl advertising debut. For the halftime show, a reported height requirement was... MORE

Condiment-Focused Sandwich Meals

Jimmy John's Meal Diamond Deal is Arriving Later This Month

Jimmy John's Meal Diamond Deal has been announced by the brand as a new menu item offering through a partnership with Hellmann's to put its signature condiment in the spotlight. The meal cons its... MORE

Playful Juicy Confectionery Commercials

Ferrara's NERDS Launches NERDS Juicy Gummy Clusters

Ferrara's NERDS brand is launching its latest confectionery item — the NERDS Juicy Gummy Clusters. This product's debut is supported by a major marketing initiative highlighted by a thirty-second... MORE

Football-Themed Cookie Party Packs

The Crumbl Game Day Party Box Has 12 treats Inside

The Crumbl Game Day Party Box has been debuted by the brand in celebration of the upcoming Super Bowl to offer avid fans a number of treats to snack on when watching the action. The dessert pack... MORE