These fashionable scuba innovations celebrate the global art of diving underwater using a self-contained breathing apparatus. Although this pursuit is thought of as more of a hobby or tourist pursuit, the fashion industry has increasingly integrated scuba gear, snorkels and neoprene wetsuits into its magazine editorials.
This fusion of fashion and sport helps designers reach a well-heeled consumer market who regularly travels to favorite dive spots; many even own boats and vacation homes in far-flung locales. Fashionable scuba innovations such as these upsell consumers on pricey designer scuba gear, luxury seaside apparel and runway-ready apres-swim outfits.
If these scuba innovations are any indication of the future of resort fashion and summertime hobbies, we'll all soon be lining up to get our scuba diving certifications.
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Concept: Scuba Innovations
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Segment: Females, 12-35
Comparison Set: 70 similar articles, including: anime scuba suits, high-fashion flip-flops, and glamorous seaside apparel.
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By: Marissa Brassfield - Published: Jun 5, 2011