The Manolo Blahnik Spring 2010 Collection was recently unveiled and during the fete the epitomical shoe designer declared, “I hate celebrities, all those pointless girls - I won’t name names, but you know who I mean. They are ‘famous.’ Ridiculous.”
So whose feet does he want to see wearing the Manolo Blahnik Spring 2010 Collection? “I like women with style: actresses like Uma Thurman.” This, however does not extend to Sex and the City (they may adore him but he’s not a fan). For spring 2010, the colorful and high stilettos (and one flat sandal) are expressive and elegant, as always.
What Makes This Trend Stand Out
- Anti-celebrity Fashion
- Opportunity to cater to consumers who seek fashion that opposes celebrity culture.
- Personal Style Emphasis
- Chance to create products that focus on individual style and expression.
- Celebrity-driven Backlash
- Possibility to tap into a market that rejects the influence of celebrities in fashion choices.
Sectors Adopting This
- Fashion
- Disruptive innovation potential in creating alternative fashion lines that reject celebrity endorsements.
- Footwear
- Opportunity to design shoes that promote personal style and individuality over celebrity influence.
- Entertainment
- Chance to support the anti-celebrity sentiment by showcasing actresses and individuals with authentic style.
