Chinese pride and communist propaganda has taken a new level with state-controlled mobile service providers changing the tone that you hear while waiting for someone to pick up the line into a patriotic Chinese song.
The song played instead of the waiting tone is called 'Guo Jia,' which means 'Country' in Chinese. One of the lines include “Only when we have a strong country can we have a prosperous family.” These changes were made to commemorate the 60th anniversary of the founding of the Peoples Republic of China.
What's Driving This Trend
- Patriotic Ringtones
- Disruptive innovation opportunity: Develop a platform or app that allows users to create and share customizable patriotic ringtones.
- Nationalistic Marketing
- Disruptive innovation opportunity: Create marketing strategies that leverage national pride and patriotism to target consumers in specific countries.
- Government-controlled Mobile Services
- Disruptive innovation opportunity: Explore the potential for government-controlled mobile service providers to offer unique, nationalistic features and services to their customers.
Who This Affects Most
- Telecommunications
- Disruptive innovation opportunity: Develop technologies or services that enhance the customization and personalization of ringtone options for mobile phone users.
- Marketing and Advertising
- Disruptive innovation opportunity: Create campaigns that tap into nationalistic sentiments and connect with consumers on a deeper emotional level.
- Government and Public Services
- Disruptive innovation opportunity: Explore ways to use government-controlled mobile services as a means of promoting national pride and loyalty among citizens.
