Superstar

From Elaborate 3D Murals to DIY Colored Bikepaths

By: Bianca Bartz - Published: Jun 6, 2009   Updated: Jun 16 2011
Chalk: you either love it, or hate it. Regardless of whether you're the type who could spend hours squatting over concrete creating crazy chalk murals, or if the thought of chalk on your hands makes you shiver, you'll no doubt be entranced by the creative potential of this amazing tool.

This cluster highlights everything from DIY chalkboard fridges to the most astounding, viral 3D chalk drawings.

Implications - The emergence of chalk street art has garnered much attention from consumers because it's an art form which appears grassroots in origin and it occurs in public spaces they're familiar with. Audiences are thus more empathetic to these works since the elements involved are familiar to them. Corporations looking to evoke a similar pathos can employ chalk street artists to relay corporate messages to consumers.