The Spring/Summer 2009 issue of GQ Style Russia features an exquisite Byzantine-inspired editorial by photographer Yu Tsai.
The editorial features mode Petey Wright in bold makeup and extravagant outfits, jewelry and settings that reflect the grandeur of the era.
Petey Wright has been cementing himself as a rising model since he won the first VMan/Ford model contest over a year ago.
Check out more of Petey Wright and GQ Style features below.
Implications - With the recent advent of the North American economic downturn, many consumers are trying to convey themselves as being unaffected by the recession. As such, lavish lifestyle imagery has become appealing to these consumers. Corporations looking to entice this specific demographic may consider utilizing decadent imagery in their advertising campaigns.
What Makes This Trend Stand Out
- Byzantine-inspired Fashion
- There is an opportunity for fashion designers to draw inspiration from Byzantine art and fashion in their designs.
- Luxury Imagery in Advertising
- There is an opportunity for corporations to utilize decadent imagery in their advertising campaigns to appeal to consumers looking to convey a lavish lifestyle.
- Rising Male Models
- There is an opportunity for the fashion industry to identify and promote rising male models like Petey Wright.
Sectors Adopting This
- Fashion Industry
- The fashion industry can incorporate Byzantine-inspired designs in their collections.
- Advertising Industry
- The advertising industry can use decadent imagery to target consumers looking to convey a lavish lifestyle.
- Modeling Industry
- The modeling industry can identify and promote rising male models like Petey Wright.
