While running is a favourite form of exercise among many, it leaves many to question what you wear on your feet in the winter. Most running shoes are not equipped to deal with slush or snow, but fortunately, Adidas got bold and created the Originals OT-Tech ZX 700 Winter Hi sneakers.
These brute strength winter Adidas running boots feature water repellent leather and fabric throughout, and Adidas’ trademark three stripes, all while maintaining the form and style that have made Adidas a household name. Plus the Adidas running boots don’t look as silly as many other winter boots out there (talking to you, Uggs!).
Why This Trend Is Growing
- Winter Running Shoes
- Opportunity for innovative shoe designs that are equipped to handle snow and slush during winter runs.
- Water Repellent Materials
- Opportunity to develop new fabrics and technologies that repel water in footwear, allowing for more comfortable winter wear.
- Functional Fashion
- Opportunity to create stylish winter footwear that combines form and function for outdoor activities.
Industries Being Reshaped
- Sporting Goods
- Opportunity for sporting goods companies to develop and market winter-specific running shoes.
- Footwear
- Opportunity for footwear companies to create and sell water repellent shoes suitable for winter conditions.
- Fashion
- Opportunity for fashion brands to design winter footwear that is both stylish and functional for outdoor activities.
