Imaginary Friend Editorials

Nils Vilnis Captures the Seen and the Unseen

Many of us had imaginary friends as children and Nils Vilnis translates this childhood imagination into adulthood for a gorgeous editorial in the June 2009 issue of Latvia fashion magazine Pastaiga.

Each image in Nils Vilnis' editorial features a model surrounded by imaginary friends. It's a beautiful--albeit a bit haunting--tribute to childhood innocence and imagination.

Implications - Models Alina, Maris and Ingmars did an excellent job capturing the essence of having an imaginary friend. Hair was styled by Anita Altmane, who also chose the models' wardrobe for the shoot. The girls can be seen in gorgeous flowery headpieces, pastel colors, floppy sun hats and dresses that are perfect for spring. Not only is the editorial photographically genius, the featured fashion is definitely inspiring.

Childhood Imaginary Friends
Creating editorial photos and fashion inspired by the concept of childhood imaginary friends presents opportunities for innovative storytelling and unique fashion designs.
Haunting Imagery in Fashion
Exploring haunting and magical themes in fashion editorials offers opportunities to push the boundaries of traditional fashion photography and challenge perceptions of beauty.
Innocence and Imagination in Fashion
Using fashion as a medium to evoke feelings of innocence and tap into the power of imagination allows brands to connect with consumers on an emotional level and create memorable experiences.

Industries Being Reshaped

Fashion Photography
Embracing the concept of childhood imaginary friends in fashion photography can lead to unique and captivating visual storytelling that resonates with viewers.
Fashion Design
Designing fashion inspired by the haunting and magical themes of childhood imaginary friends opens up opportunities for innovative garment designs and creative fashion statements.
Marketing and Branding
Incorporating elements of innocence and imagination in marketing and branding strategies enables brands to create compelling narratives and establish emotional connections with their target audience.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 26%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X