A lot of credit card companies are jumping on the greenwagon by offering affinity cards that kick back a portion of their fees to green organizations. Now Discover has launched the first truly green card--one that is biodegradable. Astonishingly, 99% of the card's substance is made from biodegradable PVC, which is said to degrade into the environment with minimal impact within 5 years.
Implications - Biodegradable PVC is a relatively new concept that is created from a mixture of limestone, plasticizers and petroleum. With the news about global warming, it is important that big companies are stepping up to the plate and creating eco-friendly items that will give people the chance to support the environment.
Key Themes Behind This Trend
- Biodegradable Plastics
- There is an opportunity for more products made from biodegradable plastics to be introduced into the market, reducing the amount of plastic waste.
- Green Credit Cards
- There is a growing trend for credit card companies to offer affinity cards that donate a portion of their fees to green organizations.
- Sustainable Banking
- As the world becomes more environmentally conscious, there is an opportunity for banks to adopt sustainable practices and offer more eco-friendly products and services.
Where This Applies
- Credit Card
- Credit card companies can capitalize on the growing trend of green credit cards and offer more options for customers who want to support environmental causes.
- Plastics Manufacturing
- There is a potential for growth in the biodegradable plastics market as consumers become more aware of their environmental impact and seek out eco-friendly products.
- Banking
- Banks can tap into the trend of sustainable banking by offering eco-friendly products and services that align with the values of environmentally conscious consumers.
