These magnified coffee bean photographs were captured by artist and photographer William LeGoullon.
The intricate details are easily seen as the coffee beans were photographed through a microscope. Every tiny crack, dent and minuscule crater looks like a crevice on the moon. LeGoullon's past experience as a barista is where he found the inspiration behind his beverage culture and craft influence.
The artist's choice of revealing every single entity in the coffee beans shows the audience a visual understanding of what they enjoy and what they're consuming on a daily basis. One doesn't really take the time to look intensely at a single coffee bean yet it's something people encounter almost everyday. Check out William LeGoullon's collection to examine what your morning cup of coffee is made of.
Why This Trend Is Growing
- Microscopic Photography
- Opportunity for scientists to study new materials using advanced cameras and microscopes
- Visualizing Consumption
- Opportunity for marketers to increase awareness of the materials and chemicals we intake
- Artistic Impressions of Everyday Objects
- Opportunity for artists to explore the aesthetic qualities of commonly overlooked objects
Industries Being Reshaped
- Food and Beverage
- Opportunity for coffee distributors to promote the quality and uniqueness of their product
- Science and Innovation
- Opportunity for tech companies to develop more advanced microscopes for research purposes
- Marketing and Advertising
- Opportunity for creative agencies to experiment with new ways of showcasing everyday products
