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Urban Boomer Hipster Lookbooks
Unused Uses Older Model to Brand Product

By: Christina Butty (Rockstar) Oct 16, 09

Usually lookbooks are put out by hip clothing labels that appeal to stylish young people, but for Fall/Winter 2009, Japanese brand Unused decided to put out a lookbook with a hip older gentleman as the model.

The effect is actually pretty cool. They styled the gentleman the way that they would style a younger model, with whimsical but cool results, further cementing Unused as a hip clothing label.

Source: hypebeast
Readmore: unused.jp

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