Coordinated Umbrella Hats

100% Fashion Editorial for W Magazine Shows Best of Fall 2009

This editorial titled 100% Fashion, photographed by Craig McDean and styled by Alex White, exquisitely demonstrates some of Fall 2009's best offerings.

These photos are part of an editorial for W Magazine for June 2009.

One of my favorite photos is the one with the umbrella hats that perfectly match the outfits of the models.

Implications - There is something so surprisingly classy about the way each of the fashion concepts in this editorial exude elegance, style and sophistication all at once. It really isn't hard to see why they were all chosen to represent the best of Fall 2009, and without a doubt they will continue to shape the course of fashion for years to come.

Fashion Concepts
Exploring unique and elegant fashion ideas that exude style and sophistication.
Fall 2009 Fashion
Highlighting the best offerings and trends from the Fall 2009 season.
Coordinated Accessories
Embracing the trend of matching accessories, such as umbrella hats, with fashion outfits.

Industries Being Reshaped

Fashion Industry
Discover disruptive innovation opportunities in creating unique, elegant fashion concepts.
Photography Industry
Explore innovative ways to capture and showcase fashion trends in editorial photography.
Accessories Industry
Tap into the trend of coordinated accessories and develop innovative products that complement fashion outfits.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 52%
Freshness 8%

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