Unfortunately, many people do not pause to consider the environmental impacts of the products they use at home, so Sustain Soap packaging puts its origins right on the label. Emphasizing the fact that it has nothing to hide, this cleanser brand is rather proud of the way its ingredients are produced.
Made of 100% sustainable palm oil, the natural habitats of orangutans, tigers and alligators are left untouched, to the delight of these endangered animals. To render the consumer better invested in his choice of hand soap, the earthy brown cardboard boxes are complete with information about each of the creatures that can go on living happy lives.
Going as far as to condemn the environmental irresponsibility of common cleansers, the Treasure illustration and design studio added the tagline "wash your hands of unsustainable palm oil" to Sustain Soap packaging.
Why This Trend Is Growing
- Sustainable Packaging
- Creating packaging that emphasizes the use of environmentally friendly materials and highlights the positive impact on endangered species.
- Consumer Education
- Providing consumers with detailed information about the environmental impacts of products to encourage more mindful purchasing decisions.
- Brand Transparency
- Promoting transparency by openly sharing information about sourcing and production methods to build trust with consumers.
Industries Being Reshaped
- Personal Care
- Opportunity for personal care brands to adopt sustainable packaging practices and educate consumers about the environmental impact of their products.
- Graphic Design
- Graphic designers can play a role in creating packaging designs that effectively communicate a brand's commitment to sustainability and inform consumers about the potential harm caused by traditional products.
- Environmental Conservation
- Organizations focused on conservation can collaborate with brands to raise awareness about the impact of unsustainable ingredients and promote alternatives that protect endangered species.
