Inspired by the 1939 musical 'The Wizard of Oz,' the costume series titled Storytelling by Harmless Creatures revolves around Dorothy Gale's three companions: Scarecrow, Lion and Tin Man. Contemporary versions of the original costumes, these creations may be bulkier, but they are just as endearing.
Created by Dublin-based duo Sadhbh Doherty and Clare Geraghty, the series Storytelling by Harmless Creatures is what inspired the formation of their company in 2011. The designers write, "The story has little creatures, big creatures, beautiful creatures, strange creatures, wicked creatures and fierce creatures but we decided we were more like the harmless creatures." Like suits of armor, these iconic costumes protect "against a world where everyone else has the brains, the heart or the courage."
Why This Trend Is Growing
- Musical-inspired Costumes
- Creating contemporary versions of iconic musical costumes presents opportunities for nostalgia-driven fashion trends.
- Character-based Storytelling
- Developing costume series based on beloved characters from iconic stories offers opportunities for immersive storytelling experiences.
- Costumes as Art Forms
- Exploring costumes as artistic creations opens up disruptive innovation opportunities in the fashion and entertainment industries.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the trend of creating contemporary versions of iconic musical costumes to cater to nostalgic consumers.
- Entertainment
- The entertainment industry can leverage character-based storytelling through costume series to enhance immersive experiences for audiences.
- Art
- The art industry can embrace costumes as art forms to push boundaries in creative expression and foster collaborations with fashion and entertainment.
