The male girdle, or mirdle, has just gotten sleeker. Equmen now offers men a subtle form of bodyshaping like the Spanx slimming intimate wear line for women. The undershirt looks like regular sleeveless and sleeved t-shirts only better because they are made from spandex, nylon and polyester. Billed as the “core precision undershirt,” it is supposed to improve the posture and support the back as well as reduce the waist.
Gavin Jones, the head of the Australian company said, “Men are under a lot of pressure right now to perform financially, socially and romantically. Why shouldn’t we have the same products that women have had for years to make us feel better?”
Now they do.
Why This Trend Is Growing
- Male Shapewear
- The trend towards male shapewear like Equmen's core precision undershirt presents opportunities for tech-enhanced body shaping undergarments.
- Gender-specific Fashion
- As gender-specific fashion trends continue to evolve, new opportunities arise for companies like Equmen to provide specialized garments for men.
- Self-care for Men
- The trend towards men taking better care of their physical appearance and overall well-being creates opportunities for companies to provide products like Equmen's core precision undershirt.
Industries Being Reshaped
- Fashion
- The fashion industry can explore trends in gender-specific and functional garments that cater to previously overlooked demographics such as men.
- Health and Wellness
- The health and wellness industry can explore opportunities in the male self-care market and create innovative products that cater to the specific needs and preferences of men.
- Textiles and Materials
- The textiles and materials industry can explore innovative materials and fabrics that enhance male shapewear garments and optimize their functional features.
