The salon and skincare products that tend to attract the most consumers bear some suggestion to natural ingredients, and hence a complementary visual reference to them as well. Unlike many organically influenced bath blends, Skir Luxus packaging avoids the overused symbols of the leaf and the flower.
Instead, designer Denis Carroll gave every box and bottle in the Diamond Collection a smooth and sinuous striped appearance, inspired by the undulating contours of moving molten lava. The blacks and whites in the serpentine pattern represent the hot fluid rock, while the assorted third colors speak to the aroma of each mixture. Skir Luxus packaging does in fact contain concoctions of volcanic minerals as soaps and shampoos, but in addition to channeling a look of organic topography, it appeals as an abstract and contemporary graphic impression.
Key Themes Behind This Trend
- Organic-topography-inspired Branding
- Designing product packaging that takes inspiration from organic topography instead of overused symbols can create a unique brand identity.
- Contoured Minimalism
- Using smooth and sinuous striped designs can provide a sophisticated and contemporary aesthetic in product packaging.
- Natural Ingredient Complements
- Visual references to natural ingredients on product packaging can entice consumers looking for organic and natural skincare products.
Where This Applies
- Beauty and Skincare
- Innovating product packaging designs for beauty and skincare products can differentiate brands from their competitors.
- Packaging and Design
- Designing product packaging that is unique and visually appealing can provide businesses a competitive edge in industries reliant on aesthetics.
- Organic and Natural Products
- Creating packaging designs for organic and natural products can differentiate brands as more environmentally conscious, leading to increased consumer demand.
