Made from the remnants of old skateboards that have rolled in empty swimming pools and grinded inner city rails, each pair of Sk8shades are infused with the soul of an actual skateboarder.
South African skateboard ramp builder Dave Wit custom makes the Sk8shades from scratch. After stripping the grip tape from the skateboard deck, he cross-cuts the blanks which are then laminated. The blocks are then sliced into veneers and sanded smooth.
For the next stage, Wit shapes the frame and lens aperture into two unique templates and uses the skateboard's nose and tail to craft the curved temple pieces. Finally, the frames are given one more hand sanding before the hinges and rivets are glued in place.
In the end, you get a one-of-a-kind product that is both fashionable and eco-friendly.
Why This Trend Is Growing
- Upcycled Fashion
- There is an opportunity for fashion brands to create unique and sustainable products by repurposing materials, such as old skateboard decks.
- Artisanal Eyewear
- The handmade craftsmanship of Sk8shades highlights the potential for artisanal eyewear brands to offer unique and customized products to consumers.
- Sustainable Accessories
- The popularity of eco-friendly products like Sk8shades demonstrates a growing demand for sustainable accessories in the market.
Industries Being Reshaped
- Fashion
- Fashion brands can explore innovative ways to incorporate sustainable materials into their designs, such as repurposing old skateboards.
- Eyewear
- Eyewear companies can capitalize on the artisanal trend by creating handcrafted and customized frames for consumers.
- Eco-friendly Products
- The success of Sk8shades indicates a potential market for other sustainable accessories and products.
