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BlackBerry has appointed a new CEO, and has now released the Rogers ‘BlackBerry SmartBuilder’ online tool to allow businesses to customize their communication solutions to receive exactly what they need from BlackBerry without any unnecessary added features.
This is a great attempt to cater directly towards each individual customer, making Rogers and Blackberry much more personalized. The BlackBerry is known for its highly sophisticated business appeal, however, the smartphone company may have been blinded by previous success causing it to lose sight of where the smartphone industry was heading. The Rogers BlackBerry SmartBuilder will help BlackBerry begin to understand what its target market requires, and hopefully this means an increased production of consumer-catered phones and accessories.