Macho Monochromatic Looks

The Rick Owens Fall/Winter 2012 Range is a Vision of the Future

In the new Rick Owens Fall/Winter 2012 collection, the designer takes a postmodern, minimalist approach to his new diverse range of monochromatics. Slender silhouettes of leather, fur, velvet and cotton materials make up a striking collection of futuristic black and gray garments.

Jumpsuits, long trench coats and high-waisted pants exaggerate the model's proportions, giving wearers an even more elongated look, while only a few looser-fitting pieces are present in the designer’s latest showing. Signature details Owens is known for, like shirts with draping elements and structural, box-like tailoring, are revisited but different enough from his previous offerings. Fans of the designer will certainly be impressed with the new Rick Owens Fall/Winter 2012 collection and will definitely be lining up in front of stores to get their first piece of it come next fall.

Postmodern Minimalism
There is an opportunity for designers to create minimalist collections with a postmodern twist.
Monochromatic Futurism
The use of monochromatic colors in futuristic fashion can be explored further, creating a bold and innovative aesthetic.
Exaggerated Proportions
Designers can experiment with exaggerated proportions to create unique and elongated looks in their collections.

Where This Applies

Fashion Design
Fashion designers can incorporate postmodern minimalism and monochromatic futurism into their designs.
Retail
Retailers can capitalize on the demand for postmodern minimalism and monochromatic futurism by stocking these types of garments.
Textile Manufacturing
Textile manufacturers can develop innovative fabrics and materials that cater to the exaggerated proportions trend.
SCORE
1.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 1%
Freshness 8%

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